I am regularly asked to summarize my many posts. I thought it would be a good idea to publish on this blog, every Monday, some of the most relevant articles that I have already shared with you on my social networks.
Today I will share some of the most relevant articles about Gamification and in what form you can find it in today’s life. I will also comment on the articles.
On Mobilemarketingmagazine.com: https://mobilemarketingmagazine.com/the-versatility-of-gamification
The versatility of gamification.
Casey Campbell, Managing Director, North America at Gameloft for brands, looks at the many different ways in which brands can deploy gamification mechanics to good effect. Gamification is widely recognised as an effective marketing tactic. Humans are hard-wired to enjoy playing games, and brands that can build an element of gamification into their customer engagement will reap the rewards. Gamification takes many different forms, and it can be hard to know where to start, or what might be right for your brand. In this piece we’ll outline different gamification mechanics available to brands, explaining what they are and how they work, with examples. A very nice article with some concrete examples.
On Bisouv.com: https://bisouv.com/uncategorized/2793063/gamification-market-will-touch-a-new-level-in-upcoming-year-with-top-key-companies-like-arcaris-badgeville-bigdoor-media-bunchball-faya-corporation-gigya-leveleleven/
Gamification Market will touch a new level in upcoming year. The compelling points of the global Gamification market report are the complete study of key leading market performers, their competitive scenario, segment-wise analysis of Gamification market, a study of market competitors, their consumer base, demand and supply chain scenario and competitive factors. The Gamification product application, manufacturing cost, labour cost, raw materials, key developments and innovative strategies are listed in this report. Interest for Gamification market has expanded in recent decades because of development and headways in the Gamification innovation. Rising interest from consumers, end-clients and industry specialists, in addition regions have coordinated the climb of Gamification business. In-depth investigation of Gamification market helps in understanding in-depth market insights and future plans.
On Alizila.com: https://www.alizila.com/video/how-chinese-shop-online-gamification/
How Chinese shop online – ‘GAMIFICATION’. A nice video to watch. It explains why on the asian markets, gamification works well. Engagement is the key to everything and when your culture turns around games, gamification will bring engagement in a fun way.
On Business2community.com: https://www.business2community.com/sales-management/gamification-the-new-sales-leaderboard-02389054
It can be easy for employees to get burnt out or feel unmotivated, especially in the sales industry. Whether it comes from a lack of incentives, unclear goals, or focus –– a lack of motivation among your team can have a huge impact on productivity and the success of your business. To help combat this lack of motivation, companies are constantly searching for new techniques to better engage and connect with their employees.
https://www.business2community.com/consumer-marketing/how-to-use-gamification-to-keep-customers-engaged-02385673
How to Use Gamification to Keep Customers Engaged. Are you looking for a way to boost sales and get more customer engagement? If so, you’re in the right place. The topic today is gamification. Specifically, we will show you how to use games to encourage more engagement on your business website. If you’re new to this concept, here’s what you need to know; gamification is the process of creating fun, interactive events within the structure of your business.
On Forbes.com: https://www.forbes.com/sites/peterubel/2021/02/11/promoting-exercise-through-gamification-making-physical-activity-more-fun/
Promoting Exercise Through Gamification-Making Physical Activity More Fun? I don’t know how many coaches told me “no pain, no gain.” I can tell you that as a child and young adult, it was never the pain part of exercise that encouraged me to be active. It was the fun— chasing down a deep ball to left field, juking the other team’s point guard with my (lame) crossover move. So I was excited to see a JAMA article led by Mitesh Patel (a fantastic researcher and physician at the University of Pennsylvania) demonstrating that people exercise more when their experience is “gamified”.
On Finextra.com: https://www.finextra.com/blogposting/19896/gamification—a-good-idea-for-a-serious-topic-like-financial-services
Gamification – A good idea for a serious topic like financial services? In today’s world, companies need to fight hard for consumer’s time and attention. For financial service companies this is no different. As financial services are often perceived as boring and complex, many banks and insurers have difficulties to engage with their customers (especially now that contacts have become more and more digital). Obviously a higher user engagement allows more user data (and associated insights) to be gathered, but also gives more (cross-) selling opportunities and results in a higher customer retention (i.e. increased customer loyalty).