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Actiplay creates a game campaign for Sephora

ACTIPLAY CREATES A GAME CAMPAIGN FOR SEPHORA TO CREATE THE BUZZ AROUND ITS “PSYCHEDELIC PARTY”!

The cosmetic brand name “Sephora” has called upon Actiplay to create a fun and original game for its Christmas concept “Psychedelic Party”. The game, named “Disco Flipper” revives a classic concept, the pinball, declined in 2D web format technology with 3D effect.

“This operation, realized for a brand as prestigious as Sephora, allows us to demonstrate our ability to launch a game campaign at an international scale in various countries such as Poland, Singapore and Romania among others. We are pleased with this first operation, which we hope is the beginning of a long collaboration” stated Nicolas Babin, Actiplay Managing Director.

The challenge for Actiplay was the creation of a truly entertaining and original game designed for the international market targeting a feminine audience. This event allows Actiplay to advertise about Sephora while hosting the company’s Christmas concept. The game stages Sephora’s products as follows: mascara designed to shoot the pinball marbles, bath capsules used to score points and ultimately submerging the internet user in the super delirious universe of the “Psychedelic Party”.

To push forward the gaming concept, VIP levels were featured in order to collect points and earn higher levels in addition to prizes. A sponsorship system with an invitation to challenge friends and share scores on Facebook contributes to the viral spread of the game. The campaign has been developed for 6 countries including: France, Italy, Poland, Romania, Spain and Singapore listed under the name “Disco Flipper” in France and “Disco Ball” in the other 5 remaining countries.

The game is available online until December 31st 2012: http://disco-flipper-sephora.fr/

About Actiplay Actiplay is ConcoursMania’s group dedicated brand-based gaming developer. Actiplay is split into two strategic divisions: Actiplay Studio (creating & developing games for brand clients) and Actiplay Advertising (promotion, client relations & commercial development).

About ConcoursMania Group (GCM) GCM provides support to its clients in the marketing of online gaming campaigns and publishes its own gaming websites for the public. GCM offers clients innovative solutions, while continuing to permanently observe and study developments in this sector.