I am regularly asked to summarize my many posts. I thought it would be a good idea to publish on this blog, every Monday, some of the most relevant articles that I have already shared with you on my social networks.
Today I will share some of the most relevant articles about Gamification and in what form you can find it in today’s life. I will also comment on the articles.
On Internationalbanker.com: https://internationalbanker.com/technology/the-power-of-gamification/
The power of gamification. In a world vying mercilessly for our sustained attention, businesses globally are now pursuing increasingly creative methods to achieve this goal. Gamification represents one of the most interesting—and in some instances, the most contentious—of those methods. Gamification describes the application of game-style mechanics to traditionally non-game contexts. As humans, we tend to possess a natural proclivity towards entertaining activities, particularly those with a competitive dimension. And when rewards are up for grabs, we are invariably even more motivated to perform to the best of our abilities. This is where gamification can function—and has been functioning in many cases—as a highly effective incentive mechanism. Indeed, it is already having a profound impact across a multitude of applications—with both positive and negative consequences, it must be added—as stakeholders seek new methods of user engagement.
The Power and Pitfalls of Gamification. When tech companies first adopted the technique, there was hardly any science supporting it. Now researchers know when gamelike features help—and when they hurt. A great article very transparent about the use of gamification and what to avoid.
On PYMNTS.com: https://www.pymnts.com/news/investment-tracker/2021/sec-chair-to-talk-stock-trading-gamification-at-thursday-hearing/
Wall Street’s top regulator is looking into whether or not there may need to be rules leveled against brokerage apps that gamify stock trading, The Wall Street Journal (WSJ) wrote on Wednesday (May 5). Securities and Exchange Commission (SEC) Chair Gary Gensler, in testimony prepared for the House Financial Services Committee, plans to say that apps using “appealing visual graphics” to reward a user’s decision to trade could encourage frequent trading that results in worse outcomes for investors.
On Financefeeds.com: https://financefeeds.com/gamification-trading-experts-weigh-warren-buffett-throws-another-punch-robinhood/
Whether it is because of the bursts of digital confetti, issues with the asymmetry of information flows or best execution, many industry experts feel that we’ve all been down this road too many times. A few weeks ago, Berkshire Hathaway’s Charlie Munger had very harsh words to throw against Robinhood, a powerhouse of what is now called the gamification of trading. “It’s most egregious in the momentum trading by novice investors lured in by new types of brokerage operation like Robinhood and I think all of this activity is regrettable”, said Mr. Munger at the Los Angeles-based Daily Journal annual shareholders meeting.
On Campustechnology.com: https://campustechnology.com/articles/2021/04/12/study-gamification-techniques-can-improve-online-teaching.aspx
Study: Gamification Techniques Can Improve Online Teaching. A new study out of MIT’s Sloan School of Management explores the use of ideas and tools from the gaming community to improve online teaching and student learning outcomes. Among the techniques highlighted: using strong narratives throughout lectures; providing students with constant streams of input via a variety of media; and giving students opportunities to communicate and join in the action.
On Igamingbusiness.com: https://igamingbusiness.com/gamification-in-action/
Gamification in action. As consumer trends evolve at an incredibly fast pace, how do operators keep up with their needs? iGB speaks with Sergey Kobitskiy to discuss the key features of a customer-oriented gaming experience.
On Finextra.com: https://www.finextra.com/pressarticle/87371/bbva-uses-gamification-techniques-to-reskill-employees
BBVA uses gamification techniques to reskill employees. The Camp is the new reskilling and upskilling proposal for BBVA employees.Through an innovative training ecosystem, the bank’s workforce will be able to reinforce, update or deepen their knowledge in the skills identified as pivotal to promote the transformation and the future of the bank. All of this using gamification tools, which make it possible to design more familiar and attractive experiences for employees that increase their level of commitment during the learning process.