Nicolas Babin disruptive week about Gamification – September 14th 2020

I am regularly asked to summarize my many posts. I thought it would be a good idea to publish on this blog, every Monday, some of the most relevant articles that I have already shared with you on my social networks.
Today I will share some of the most relevant articles about Gamification and in what form you can find it in today’s life. I will also comment on the articles.

On WARC.com: https://www.warc.com/newsandopinion/news/why-brands-are-moving-from-gamification-to-gaming/44067

Why brands are moving from gamification to gaming ? In the pursuit of stand-out, engaging propositions, loyalty marketers have been turning to gamification, but that is now evolving into actual gaming for some of the world’s biggest brands.

On Helsinkitimes.com: https://www.helsinkitimes.fi/business/18018-gamification-keeps-the-consumer-engaged.html

Gamification keeps the consumer engaged.
Gamification is an increasingly popular method for making the user experience as joyful as possible, and more business areas are continually finding their ways of implementing gaming mechanics into their models. 

On Autoservcieworld.com: https://www.autoserviceworld.com/commentary-the-gamification-of-sales/

There are ways to use the principles of games to motivate your staff and customers… but use these strategies carefully! Gamification is a new buzz word in the marketing world. It refers to adding the aesthetics and functionality of games into things that are not really games at all. You’ll see it everywhere if you know where to look. Like when you are encouraged to collect stickers, or badges, or “streaks” in order to win a prize. Or when you “roll up the rim” for a reward. Or when you have to sign up a friend in order to earn a discount, or do something for seven days in a row in order to get a status bump.

On Microsoft.com: https://news.microsoft.com/en-my/2020/08/26/selfdrvn-integrates-gamification-and-technology-with-employee-experience-making-remote-work-more-engaging-and-productive/

SelfDrvn integrates gamification and technology with employee experience, making remote work more engaging and productive.
SelfDrvn recently announced the integration of Microsoft Teams into its employee engagement platform, as part of the company’s continuing innovation to make remote work more productive, rewarding and engaging with technology.

On Allowork.space:  https://allwork.space/2020/08/can-gamification-improve-the-remote-work-experience/

Can Gamification improve the remote work experience? 2020 will be remembered (aside from the pandemic), by the accelerated shift towards remote and flexible work practices. One thing organizations and workers alike have learned during this time is that flexible work policies improve productivity, staff engagement, and overall job performance and happiness. In the hopes of keeping employees engaged while working remotely, many CIOs and HR professionals have turned to gamification as a solution. Some leaders and executives believe that gamification can provide additional benefits to a distributed workforce. 

On yourstory.com: https://yourstory.com/2020/08/edtech-startup-eduthrill-gamification-online-assessments

This edtech startup is using gamification to accelerate learning for students, hiring for corporates. Staying ahead of the competition isn’t easy for students and young professionals. Hyderabad-based edtech startup EduThrill aims to make the journey easier with its suite of products in the education and HR space to revolutionise the way assessments are done. Founded in 2017 by Amit Arora and Leela Kaza, EduThrill uses gamification to deliver tests and assessment tools.

On prweb.com:  https://www.prweb.com/releases/touchpoint_one_gamification_energizes_customer_contact_wfh_teams_with_a_game_gridiron_2020_performance_challenge/prweb17361545.htm

TouchPoint One Gamification Energizes Customer Contact WFH Teams with A-GAME Gridiron 2020 Performance Challenge. A great initiative and a great game to engage its customers. A-GAME is the cloud-based SaaS performance gamification solution that uses sports and other themed competitions to transform large customer contact operations into aligned, engaged, performance leaders.