I am regularly asked to summarize my many posts. I thought it would be a good idea to publish on this blog, every Monday, some of the most relevant articles that I have already shared with you on my social networks.
Today I will share some of the most relevant articles about Marketing and in what form you can find it in today’s life. I will also comment on the articles.
On Insideageing.com: https://insideageing.com.au/attribution-models-improving-marketing-and-sales-performance-in-a-pandemic/
Attribution models – improving marketing and sales performance in a pandemic. The concept of an attribution model is not new. Marketing departments have been tracking and monitoring their advertising and promotions spend – trying to establish the lead source, an ROI or sales pipeline – for decades. What is new, is the use of AI and machine learning to deliver a more precise and reliable attribution model.
On npr.org: https://choice.npr.org/index.html
‘This Is Marketing’ Author On How To Market A Vaccine To Americans. A great article where NPR interviews the marketing star Seth Godin author of the bestseller This is Marketing, about ways to make public messaging about the pandemic more effective and persuasive.
On Mediapost.com: https://www.mediapost.com/publications/article/358389/brands-change-their-customer-marketing-tactics-st.html
Brands Change Tactics, Increase Focus On Customer Marketing, Advocacy, Study Finds. The discipline of customer marketing has undergone a shift during the COVID-19 pandemic, judging by State of Customer Marketing, a study by customer engagement firm Influitive. In 2017, the top activities conducted by marketing teams were customer references/testimonials (62%), customer user groups/events (45%) and email newsletters (41%). This year, newsletters are way down the list, although a higher percentage is using them.
On thewrap.com: https://www.thewrap.com/from-woe-to-wonder-how-one-marketing-company-pivoted-during-the-pandemic-to-bring-joy/
From Woe to Wonder: How One Marketing Company Pivoted During the Pandemic to Bring Joy. Experiential Supply Co. had created one-of-a-kind fan experiences for studios like Warner Bros. and Disney. Then the coronavirus came…
On Entrepreneur.com: https://www.entrepreneur.com/article/360936
Boost Sales, Visibility, and Other KPIs With Comprehensive Digital Marketing Training for Just $35. More business is done online today than ever before. Regardless of your industry or your target demographic, chances are you’re using the internet to reach new customers and keep existing ones coming back. Digital marketing is a crucial element to any business and, whether you’re running a business yourself or you’re looking for a way to rise in your current role, developing your digital marketing expertise will be a huge boon.
On murphyshockeylaw.net: https://murphyshockeylaw.net/uncategorized/251844/customer-to-customer-c2c-community-marketing-software-market-by-top-manufacturers-with-production-price-revenue-value-and-market-share-to-2026-bevy-eventbrite-meetup-facebook-linkedi/
Customer-to-Customer (C2C) Community Marketing Software Market by Top Manufacturers with Production, Price, Revenue (value) and Market Share to 2026 – Bevy, Eventbrite, Meetup, Facebook, LinkedIn, NationBuilder, DownToMeet.
On allbusiness.com https://www.allbusiness.com/escapism-small-business-marketing-134020-1.html
How to Use the Power of Escapism in Your Small Business Marketing.
“No live organism can continue for long to exist sanely under conditions of absolute reality.”—Shirley Jackson, The Haunting of Hill House. This quote, which is taken from one of the most celebrated horror stories ever written, clearly explains the human relationship with escapism, or the desire to be distracted from the problems of everyday life. When life becomes difficult—as it especially is today with the ongoing pandemic—people will indulge in their own kinds of escapism. Does the popularity of escapism have any real business value? Actually, it does. The need and demand for a good escape into a fantastical world where anything is possible has opened up new opportunities for marketers to establish their brands as heroes.