I am regularly asked to summarize my many posts. I thought it would be a good idea to publish on this blog, every Monday, some of the most relevant articles that I have already shared with you on my social networks.
Today I will share some of the most relevant articles about Marketing and in what form you can find it in today’s life. I will also comment on the articles.
On entrepreneur.com: https://www.entrepreneur.com/article/403951
Millennials Aren’t Always About the Digital Experience. That’s Good News for Your Marketing Department. Surprise! Millennials have a surprising penchant for old-school communications — so get those stamps ready. It turns out that millennials’ digital-first reputation might be getting misinterpreted. And that could be a very good thing for your business’s marketing department. As a generational cohort, the majority of millennials are at the height of their consumption power, according to Morgan Stanley. This makes them a natural target for advertising campaigns. Yet the best way to grab a millennial’s attention isn’t necessarily through emails or texts. Instead, it might be via a greeting card delivered the old-fashioned way.
On Businesspost.ng: https://businesspost.ng/brands-products/best-4-ways-video-marketing-can-help-your-business/
Best 4 Ways Video Marketing Can Help Your Business. As you already know the world of marketing is ever-evolving, the ways we use to market our products and services have changed. We are living in a content-driven world and one of those fast-paced growing content is video marketing; video marketing content helps businesses a lot for so many reasons and one of those reasons is the fact that Videos help your company improve the relationship with customers and build trust with potential clients not just only that alone, Videos evoke emotions online better than any other medium. You can use the tone of voice, music, and facial expressions to your advantage. This marketing tool can help humanize your brand.
On Thedrum.com: https://www.thedrum.com/opinion/2022/01/17/adobe-india-s-marketing-boss-decoding-the-future-marketing
Adobe India’s marketing boss on decoding the future of marketing. Pandemic-infused lockdowns transformed the consumer-marketer dynamic as brands conversed with their customers through newer channels, making this one of the most interesting periods ever for the marketing world, writes Adobe India head of marketing Sunder Madakshira. Here he outlines what the future of marketing could look like. Have a read about this different perspective.
On exchangewire.com: https://www.exchangewire.com/blog/2022/01/17/influencer-marketing-turbocharge-your-digital-marketing-programme/
Influencer Marketing: Turbocharge Your Digital Marketing Programme. Following the release of the Guide to Influencer Marketing ebook, Owen Hancock, marketing director EMEA at impact.com, discusses how the channel can be used effectively to bolster digital marketing efforts. Over the past couple of years, the partnership economy has developed into the third fastest-growing revenue channel for businesses, cementing itself as one of the most exciting, dynamic and rewarding areas in digital marketing. Influencer marketing has played a key part in driving this success, and has recently made a habit of producing some consistently stunning numbers: in 2017 the influencer market was worth USD$2bn (£1.4bn), but is tipped to hit USD$15bn (£11bn) this year, and is also proven to achieve 11 times the ROI of traditional marketing.
On Marketingweek.com: https://www.marketingweek.com/mark-ritson-good-purpose-bad-purpose/
Good purpose, bad purpose: Marketers shouldn’t oversimplify the arguments. Brand purpose campaigns underperform ‘traditional’ marketing on average, but for the right brands purpose will still be the most effective strategic choice.
On Martech.org: https://martech.org/marketers-what-should-you-focus-on-in-2022/
Marketers: What should you focus on in 2022? Opportunities and lessons from the last two years can create an effective marketing plan for 2022. Many companies had to file away the grand innovation plans they developed in 2020 and concentrate on getting through 2021. After diving deep into their data storehouse, others took what they learned, moving to agile marketing and finding new ways to use marketing technology more effectively to stay ahead of covid-driven uncertainty. One thing that has stayed the same — it’s January, and marketers are looking at 2022 and evaluating what they can do given the continued business uncertainties. Friends, we have plenty of opportunities to use what we have learned over the last two years to create an effective marketing plan for 2022.
On Forbes.com: https://www.forbes.com/sites/forbesbusinesscouncil/2022/01/18/why-digital-marketing-should-be-a-top-priority-for-small-businesses-in-2022/
Why Digital Marketing Should Be A Top Priority For Small Businesses In 2022. The internet has become an indispensable tool for almost any consumer making a decision. Today’s internet users spend a daily average of nearly three hours on the internet, using it for communication, entertainment, research and information. In 2020, global retail e-commerce sales surpassed 4.2 billion U.S. dollars. One of the biggest fallacies I hear from small business owners is that they don’t need to worry about engaging with their customers digitally. So, what does this combination mean for small business owners and entrepreneurs?