I am regularly asked to summarize my many posts. I thought it would be a good idea to publish on this blog, every Monday, some of the most relevant articles that I have already shared with you on my social networks.
Today I will share some of the most relevant articles about Marketing and in what form you can find it in today’s life. I will also comment on the articles.
On the Hindu.com: https://www.thehindu.com/education/digital-marketing-during-a-pandemic/article33889082.ece
Digital marketing during a pandemic. Strathclyde Business School provided Shivansh Dubey with a heady mix of theory and hands-on experience. This an interesting article about education in digital marketing during the pandemic.
On blog.thomasnet.com: https://blog.thomasnet.com/digital-marketing-ideas-for-distributors
Digital Marketing Ideas For Industrial Distributors. As major corporations reshore and bring manufacturing work back to the U.S., industrial distributors are moving to create more value by building on commercial and operational excellence and digitizing to create omnichannel experiences customers are looking for. A great blog to follow with some interesting ideas in marketing.
On Forbes.com: https://www.forbes.com/sites/kimberlywhitler/2021/02/20/new-changes-to-the-title-and-direction-of-the-chief-marketing-officer-role/
New Changes To The Title And Direction Of The Chief Marketing Officer Role. A topic of interest among marketers is the desire to “play” with the CMO title. Nobody has seemingly received more press about title changes for the chief marketing position than Coke. At one point, they had a Chief Marketing and Commercial Officer and then a Chief Marketing Officer. They then tried the title of Chief Growth Officer only to resurrect the Global Chief Marketing Officer title once again. An interview with Lauren Vaccarello, Chief Marketing Officer at Talend.
On Socialmediatoday.com: https://www.socialmediatoday.com/news/8-types-of-high-performing-video-content-to-upgrade-your-marketing-strategy/595408/
8 Types of High-Performing Video Content to Upgrade Your Marketing Strategy. Are you looking for ways to improve your online marketing? Want to know the different types of video you can add to your marketing arsenal? The team from Breadnbeyond share their tips for success in this infographic. They break things down into the following parts of the marketing process:
- Attract interest
- Educate prospects
- Convert customers
- Retain clients
A great infographic to see.
On Businesslive.co.za: https://www.businesslive.co.za/redzone/news-insights/2021-02-22-can-influencer-marketing-prove-roi/
Can influencer marketing prove ROI? Most brands are grappling with the intricacies of measuring influencer marketing, primarily due to the many variables at play. However, having the ability to measure the effectiveness of influencer marketing and see its impact on sales profits is critical for justifying its investment over the long term and against other forms of digital marketing, says a report published by Influencer Intelligence called “Measuring the effectiveness and ROI of influencer marketing”.
On Marketingweek.com: https://www.marketingweek.com/revealed-cost-of-covid-marketing-careers/
Revealed: The cost of Covid on marketing careers. The 2021 Marketing Week Career and Salary Survey reveals the toll the pandemic has taken on marketers’ careers, exposing the impact of the crisis on team structures and wider business culture.
On Techpluto.com: https://www.techpluto.com/social-media-marketing-useful-tips-for-small-businesses/
Social Media Marketing | Useful Tips for Small Businesses. Social media platforms are growing in popularity, with evidence showing that at least three in every four people in the United States have access to social media. Given the widespread usage, companies can no longer ignore the significance of social tools as an important element of their business strategies. An added bonus is that social media pages can be relatively easy to set up and use. In this article, we examine how small businesses can leverage the immense potential presented by advertising through social networks.