I am regularly asked to summarize my many posts. I thought it would be a good idea to publish on this blog, every Monday, some of the most relevant articles that I have already shared with you on my social networks.
Today I will share some of the most relevant articles about Marketing and in what form you can find it in today’s life. I will also comment on the articles.
On Timesofindia.com: https://timesofindia.indiatimes.com/blogs/marketing-swan/traditional-marketing-remodeled-as-digital-marketing/
Traditional marketing remodeled as digital marketing. Digital marketing is gradually replacing traditional marketing and in the next two decades, marketing will show the gigantic trends of digital presence. The digital platforms are extensively used for planning and executing marketing mixes, along with identifying, and satisfying the customer needs. The traditional formats of marketing without digital media will become redundant in the market and modern marketing demands the culmination of digital presence and physical presence for extracting the maximum customer satisfaction. The power of digital footprints is undeniable. The marketers are making the use of digital product strategy, pricing, distribution and promotion strategy.
On the financialexpress.com: https://www.financialexpress.com/brandwagon/how-democratising-access-to-ai-will-yield-efficient-growth-marketing/2389534/
How democratising access to AI will yield efficient growth marketing. With codeless AI, access to rapid growth marketing experiments and strategies are becoming a reality for brands across the world. Can you imagine travelling without Google Maps? Remote work without Zoom or Teams? Conversations without Facebook or WhatsApp? Online payments without Gpay? Definitely, not. So, why does AI in marketing still sound alien to many? Before widespread use and awareness about AI, artificial intelligence was treated as an experiment that only scientists or coders would muddle with. It was out of commercial reach and remained only within the realms of academia. Due to this, amongst other factors, AI began to be viewed as a black box. Sure, it demonstrated great value and proved itself but the “how” of it remained a mystery that only data scientists could unravel. This could be one of the biggest factors that deterred its widespread adoption and usage.
On TodayUKnews.com: https://todayuknews.com/news/top-6-digital-marketing-tips-for-real-estate-industry/
Top 6 Digital Marketing Tips for Real Estate Industry. Digital Marketing is a subset of Marketing that focuses on the use of technology to understand and engage online customers. Digital marketing includes a variety of channels through which marketers can provide information to their customers, including email, blogs, social media, mobile devices and websites. “Digital marketing” is considered by many to be a synonym for “Internet marketing.” It is an umbrella term for the various ways in which both offline and online businesses market their products or services digitally using diverse digital marketing techniques. It can include anything from email campaigns and search engine optimization (SEO) to social media marketing and mobile advertising.
On Business2community.com: https://www.business2community.com/content-marketing/3-ways-to-get-more-leads-from-your-content-marketing-02448036
3 Ways to Get More Leads from Your Content Marketing. Let’s face it: nobody is creating content marketing for their health or just to hear themselves talk; content marketing is supposed to drive leads and sales for your business. So why is it that so many people struggle to see a direct ROI from their content? Great article to understand better the link between content marketing and sales.
On Iol.co.za: https://www.iol.co.za/business-report/opinion/five-marketing-trends-to-look-out-for-next-year-ea876336-b717-4b43-b8b5-3b15f453b12c
Five marketing trends to look out for next year. WE’ve heard it a thousand times before: “Digital marketing is constantly changing.” And it’s true: in 2021 Facebook alone issued over 40 updates – 40! As digital marketers, we need to be similarly dynamic, as our strategies need to be. Research has shown that strategies that are constantly tweaked and tested can have results that are seven times more effective than campaigns that follow a non-dynamic approach. With that in mind, how do we set ourselves up for success in 2022, and what trends should we consider when crafting our strategies?
On Forbes.com: https://www.forbes.com/sites/johnhall/2021/12/26/how-to-make-your-marketing-strategy-a-reality/?sh=3ae5c55649ce
How to make your marketing strategy a reality? Thorough marketing strategies include product and brand positioning. This is usually included in a marketing plan as a single positioning statement.
On Datasourcehub.com: https://datasourcehub.com/top-digital-marketing-trends/
The Top 21 Digital Marketing Trends For 2022. Digital marketing is an ever-evolving field where businesses usher in and experience many trends to engage the customer. Since the strategies of digital marketing are designed to accommodate the customer’s interests, the trends shift every year. For the year 2022, there are many trends upcoming for the digital market.