I am regularly asked to summarize my many posts. I thought it would be a good idea to publish on this blog, every Monday, some of the most relevant articles that I have already shared with you on my social networks.
Today I will share some of the most relevant articles about Marketing and in what form you can find it in today’s life. I will also comment on the articles.
On Forbes.com:
https://www.forbes.com/sites/kimberlywhitler/2020/07/23/4-ecom-omnichannel-and-tech-marketing-trends/#85e6cb638a80
What are emerging trends in key marketing areas? In the article above, three C-level executives provide insight on changes shaping marketing.
https://www.forbes.com/sites/forbescommunicationscouncil/2020/07/23/four-marketing-lessons-learned-from-a-global-pandemic/#782853ff55fb
Four Marketing Lessons Learned From A Global Pandemic.
In the face of uncertainty, leaders often have to make split decisions without all the data. This is exactly what our leadership team did in early March when we chose to cancel the second day of our sales kickoff. As difficult as it was to make the call, we knew it was the right decision. No one was sure about the road ahead, but it was clear that we needed to pivot — urgently.
On Entrepreneur.com:
https://www.entrepreneur.com/article/353127
7 Social Media Marketing Myths, Busted. Businesses, brands and personalities need to know the truth.
One of your greatest foes as an entrepreneur is misinformation. There is a lot of erroneous advice online, especially when it comes to social media marketing. Unfortunately, much of this guidance seems reasonable on paper. Without the right research or knowledge, you may end up unwittingly endangering the future of your business. Here are seven common social media marketing myths you need to watch out for.
On Demandgen.com:
https://www.demandgenreport.com/features/news-briefs/salesforce-announces-new-marketing-cloud-innovations-for-an-all-digital-world
Salesforce Announces New Marketing Cloud Innovations For An All-Digital World. As the future of business remains uncertain for many B2B organizations, Salesforce has released three new innovative services to help marketers understand what prospects and customers are doing to better assist them in their buying journeys.
On Techcrunch.com:
https://techcrunch.com/2020/07/23/levitate-raises-6m-for-its-keep-in-touch-email-marketing-solution-aimed-at-smaller-businesses/
Levitate raises $6M for its ‘keep-in-touch’ email marketing solution aimed at smaller businesses. Levitate, a Raleigh, North Carolina-based marketing platform and customer relationship solution provider, has raised an additional $6 million for its AI-powered software offering small businesses an alternative to mass blast emailing. To date, the startup has raised $12 million from investors, including Tippet Venture Partners, Durham, North Carolina-based Bull City Venture Partners and angel investor Peter Gassner, the co-founder and CEO of Veeva Systems and investor in Zoom.
On Martechcube.com: https://www.martechcube.com/connecting-sales-and-marketing-sync-or-sink/
Why collaboration between sales and marketing departments is key to successful digital transformation. For businesses trying to achieve digital transformation, building systems of data-sharing within and between sales and marketing organizations is a critical area of investment. And organizations ignore the importance of syncing sales and marketing data at their peril — we have reason to believe that when sales and marketing remain in silos, businesses sink.
On Martechseries.com:
https://martechseries.com/social/social-media-marketing/cloutmedia-marketing-highlights-5-social-media-marketing-secrets-need-know/
CloutMedia Marketing Highlights 5 Social Media Marketing Secrets You Need To Know.
The majority of businesses around the world now use social media to bring in new customers, increase brand awareness, and stay in touch with past customers. But, few do it as effectively as they could. It is important to stand out from other brands through creative social media marketing to attract new customers, as well as maintaining existing ones. This article will take you through 5 secrets of social media marketing and how you can effectively use them to supercharge your online persona or business.