I am regularly asked to summarize my many posts. I thought it would be a good idea to publish on this blog, every Monday, some of the most relevant articles that I have already shared with you on my social networks.
Today I will share some of the most relevant articles about Marketing and in what form you can find it in today’s life. I will also comment on the articles.
On Forbes.com: https://www.forbes.com/sites/paultalbot/2021/03/20/how-mckinsey-views-the-role-of-the-funnel-in-marketing-strategy/
How McKinsey Views The Role Of The Funnel In Marketing Strategy. Marketing advocates of creative concepts can peacefully coexist with their number crunching teammates when the right funnel strategy is deployed. That’s the perspective from the global consulting firm McKinsey. The organization has found that when the jobs of branding and analytics are put on equal footing, marketing results improve. Have a read about this interview with McKinsey senior partner Julien Boudet and partner Kelsey Robinson on how funnel strategy should be designed and executed.
On Globaltrademag.com: https://www.globaltrademag.com/how-digital-marketing-affects-the-growth-of-business/
How Digital Marketing Affects the Growth of Business.
Through modern technological progress and evolution, small and medium-sized enterprises do whatever they can to preserve the reality for the remainder of society. To capture a growing and highly profitable Internet marketplace, brick and mortar companies are either adapting their business model to an online model or expanding established marketing activities through digital marketing strategies. Digital marketing outsources and innovations give companies the most significant potential for sustainability, survival, and even corporate growth in the digital arena to which they are led.
On Investmentsrevolution.com: https://investmentsrevolution.com/news/3882/search-engine-marketing-market-to-set-phenomenal-growth-from-2021-to-2026/
Search Engine Marketing Market to Set Phenomenal Growth from 2021 to 2026. The latest research on “Global Search Engine Marketing Report 2021” offered by HTF MI provides a comprehensive investigation into the geographical landscape, industry size along with the revenue estimation of the business. Additionally, the report also highlights the challenges impeding market growth and expansion strategies employed by leading companies in the “Market”. Some of the Major Key Players Covered in this report are Baidu, 360, Yahoo?, DuckDuckGo, Naver, Seznam, Bing, Sogou, Google, Alibaba & Yandex.
On Entrepreneur.com: https://www.entrepreneur.com/article/367478
This Canadian Entrepreneur Brings The Next Big Thing In the Marketing Automation And E-Commerce Space. Ross Andrew Paquette is the founder and mastermind of Maropost that delivers an unparalleled automation experience through a unique marketing automation platform that’s been hailed as North America’s best.
On Demandgenreport.com: https://www.demandgenreport.com/features/demanding-views/put-marketers-in-the-driver-s-seat-this-year
Put Marketers In The Driver’s Seat This Year. Across industries and geography, 2020 had a real, transformative impact on business and marketing. As businesses went fully digital, it became abundantly clear that marketers are the digital savvy leaders in their organizations. Marketing creates the digital front door to the brand, unearths critical insights on prospects and drives revenue and pipeline through digital channels. As a digital-first approach continues to spread across all business units and disciplines, that expertise puts marketing in the driver’s seat for leading success as they reimagine their strategies and guide their organization’s digital transformation.
On Provokemedia.com: https://www.provokemedia.com/latest/article/unifying-pr-and-marketing-to-the-benefit-of-brands
Unifying PR And Marketing To The Benefit Of Brands. Hotwire Global CEO Barbara Bates makes the case for the benefits of marketing and communications working together more constructively, saying “what we should be striving for is a shared vision, shared processes, shared resources and shared metrics.”
On Yahoofinance.com: https://finance.yahoo.com/news/halifax-digital-dna-google-visibility-024100377.html
Halifax, West Yorkshire digital marketing expert Bobby Barr Media is now providing an updated range of Google digital DNA visibility and branding solutions to local businesses. The newly launched services at Bobby Barr Media aim to help businesses of all types and sizes improve visibility and brand awareness to unlock their digital DNA online. When businesses learn how to unlock their own digital DNA, they can save money on PPC, Facebook and Instagram ads, and many other forms of advertising. In addition, they can rank better on Google’s first and second page, as well as on search engines like Bing, Yahoo and DuckDuckGo.