I am regularly asked to summarize my many posts. I thought it would be a good idea to publish on this blog, every Monday, some of the most relevant articles that I have already shared with you on my social networks.
Today I will share some of the most relevant articles about Marketing and in what form you can find it in today’s life. I will also comment on the articles.
The above article dives deep into what causes a lot of waste in marketing spend and how the best marketers are finding ways to better measure marketing impact. A great interview giving insight about marketing strategy.
We’re in the midst of transformative changes that are altering business and industries in very significant ways. Today smart factories, connected machines and intelligent robots are not only changing our workplaces but also professional functions such as marketing. Have a read to understand the 4 technologies that will change your marketing efforts.
In the early 2010s, online screening company Tenant Magic promoted its services to real estate agents, who in the wake of a poor housing market became de facto property managers for homeowners wanting to rent out their residences. Branding and marketing experts view this type of “niche marketing” as a means to establish customer relationships and stay abreast of what they’re saying about your business.
Creating content for social media and maintaining a business blog is an ongoing process. With some brands creating posts for 365 days of the year, there is a lot of thought that goes into what type of content to share.
There is a national day every day nowadays, many that brands have created themselves by registering their made-up holiday on the website National Day Calendar. National days are a fantastic way to raise awareness about a specific cause, and it can also benefit your marketing strategy.
Outsourcing has turned out to be a very significant part of the digital marketing strategy for many businesses. This article focuses on this point of view. I partially share this analysis but I also strongly believe for outsourcing to work, companies need to have some strong marketing know-how and skills internally. An agency is always great if the projects are well defined.
3 Ways to Stretch Your Marketing Budget. A common beginner error is to allocate the majority of your marketing budget to paid media advertising. Rather than going all-in on top-of-funnel visibility, consider putting a portion of budget toward engaging already-aware consumers in order to maximize revenue. A great article to read and understand disruptive ways to change your marketing strategy towards budget.
At this point in the evolution of legal marketing, most attorneys who know something about the topic know they should be writing or speaking frequently about the areas of law they practice. What better way to show current and prospective clients and referral sources that you deserve their business and referrals than to show them how knowledgeable you are about the legal topics you counsel clients on day-in, day-out? Marketing for legal activities are very powerful but very different. This article explains well what needs to be done.