I am regularly asked to summarize my many posts. I thought it would be a good idea to publish on this blog, every Monday, some of the most relevant articles that I have already shared with you on my social networks. Today I will share some of the most relevant articles about Marketing and in what form you can find it in today’s life. I will also comment on the articles.
On Entrepreneur.com: https://www.entrepreneur.com/article/424823
Start an Affiliate Marketing Side Hustle to Bring in Passive Income. As an entrepreneur, your primary business doesn’t always hit the black right away. As such, it can be smart to find ways to generate passive income to support your business. There are many ways to earn passive income, but affiliate marketing is an especially valuable one that can also pay dividends for your primary business. Don’t know how to get started? Check out The Step-by-Step Affiliate Marketing Mastery Bundle.
On fiercepharma.com: https://www.fiercepharma.com/sponsored/convergence-marketing-consumers-and-healthcare-personnel-data-driven-customer-engagement
New customer engagement is increasingly becoming more data-driven. This, in turn, is driving a convergence of marketing between the consumer and healthcare personnel. These changes to what has traditionally been a more fragmented marketing approach underscore shifts in digital marketing. Understanding the interplay between consumer marketing and advertising—and how it can be leveraged for optimal benefit—is one of the subjects addressed by Sarah Caldwell, General Manager of Crossix Analytics at Veeva Systems. A great article to understand how marketing works in the pharma industry.
On Smallbiztrends.com: https://smallbiztrends.com/2022/04/growing-your-online-marketing-strategy.html
10 Ways to Help Your Current Online Marketing Strategy Go Further. Any business that aims to compete in 2022 needs an online marketing strategy. If your efforts aren’t getting your desired results, it may be time to adjust. Members of the online small business community have experience trying new platforms and increasing their reach. Read their top tips below.
On Venturebeat.com: https://venturebeat.com/2022/04/23/data-science-could-revive-target-marketing-after-ios-14-privacy-crackdown/
Data science could revive targeted marketing after iOS 14 privacy crackdown. Even before the iOS 14.5 update, protecting consumer privacy has been a high priority for big tech and for brands and marketing. Over the next few years, major platforms are likely to implement more consumer controls and these controls can further complicate digital marketing strategies. Data scientists are addressing this challenge by figuring out how to preserve consumer privacy while also optimizing ad performance.
On ctvnews.ca: https://montreal.ctvnews.ca/multi-level-marketing-sees-a-pandemic-boom-in-quebec-with-help-from-social-media-1.5873349
Multi-level marketing sees a pandemic boom in Quebec, with help from social media. The advent of social media breathed new life into the Quebec multi-level marketing (MLM) industry, but the pandemic caused the industry to explode. “Between 2019 and 2020, sales have increased by 26 per cent,” said Direct Selling Association of Canada (DSA) president Peter Maddox, in a telephone interview. He expects 2021 numbers to resemble those of 2020. The DSA estimates that the number of women distributors has increased by 19 per cent, a sign of renewed interest. That won’t necessarily translate into market expansion, Maddox cautioned, as some people may find it’s not for them, and others may sign up only to qualify for discounts.
On yourstory.com: https://yourstory.com/mystory/artificial-intelligence-reshaping-email-marketing-world/amp
How Is Artificial Intelligence Reshaping The Email Marketing World? Artificial Intelligence (AI) is not an alien concept anymore. It has been there in our lives for quite a long time, and today over 90% of the businesses are exploring it for their business requirements. It’s no secret that AI impacts the email marketing world. Implementing new technologies has made it easier to reach customers and tailor communications to their specific needs and wants, which has led to a large part of the change. AI also has begun playing an essential role in helping businesses deliver personalized emails to their customers. This blog will look at seven ways AI redefines email marketing and some of its advantages.
On Forbes.com: https://www.forbes.com/sites/kimberlywhitler/2022/04/24/5-ways-marketers-can-leverage-gratitude-to-succeed/
5 Ways Marketers Can Leverage Gratitude To Succeed. What does it take to reach the C-suite? Or have impact? Or influence? There are thousands of studies and articles trying to identify the “secret to success”. One characteristics that varies is the degree to which individuals overtly express “gratitude” – the state of being appreciative for benefits received. The ability to express genuine gratitude not only makes the recipient feel valued and appreciated, but it makes the giver feel better about recognizing the investment of others. Have a read to see what five female leaders have given insights on how it can benefit marketers and companies.