Nicolas Babin disruptive week about Marketing – October 26, 2020

I am regularly asked to summarize my many posts. I thought it would be a good idea to publish on this blog, every Monday, some of the most relevant articles that I have already shared with you on my social networks.
Today I will share some of the most relevant articles about Marketing and in what form you can find it in today’s life. I will also comment on the articles.

On Forbes.com: https://www.forbes.com/sites/kimberlywhitler/2020/10/10/responsible-marketing-in-the-age-of-presidential-campaigns-and-pandemics/#15f1d1591e51

Responsible Marketing In The Age Of Presidential Campaigns And Pandemics. A great read interview style about what can marketers learn from politics and the pandemic about responsible marketing strategies? 

On Business2community.com: https://www.business2community.com/online-marketing/processes-for-managing-your-marketing-remotely-02353193

Processes for Managing Your Marketing Remotely.

Through marketing, the needs and wants of customers are identified and reciprocated through appropriate branding and advertising to fulfill those demands. As COVID-19 takes its toll on businesses around the world, you need to use effective marketing strategies to not only stay afloat but to boost your revenue and generate higher sales. Moreover, to comply with the novel workplace protocols put in place because of the pandemic, remote marketing is the critical way for your business to thrive.

On Searchenginejournal.com https://www.searchenginejournal.com/5-fundamental-shifts-that-are-shaping-search-digital-marketing/383416/

5 Fundamental Shifts That Are Shaping Search & Digital Marketing. Businesses are rapidly transitioning to digital – with the demand for SEO at its core. Here are some of the changes marketers must pay attention to. Have a read at this article with some very good insights.

On Customerthink.com: https://customerthink.com/recalculating-how-to-update-2020-marketing-metrics-to-reach-b2bs-new-destination/

Recalculating: How to Update 2020 Marketing Metrics to Reach B2B’s New Destination. What’s the first thing we do when our destination changes mid-trip? We update navigation by re-setting the endpoint and following new roads to get there. As B2B leaders redefine strategies for the second half of 2020, one question is on our minds: How do we deliver results? Great question in this ever changing world.

On Infosecurity.com: https://www.infosecurity-magazine.com/news/marketing-firm-spills-nearly-three/

Not related directly to marketing strategy but important to know. A US digital marketing provider has exposed almost three million records containing personally identifiable information (PII) after another cloud configuration mistake.

On Martechcube.com: https://www.martechcube.com/get-together-a-360-digital-marketing-summit-to-drive-change/

Get Together A 360° Digital Marketing Summit to Drive Change, Get Together welcomes marketers to an action-packed day of innovation, inspiration, learning, and experiences. The pandemic is impacting just about every aspect of our lives, and while lockdowns, social distancing, and travel restrictions might be the new norm, none of this has stopped brands from finding new ways to connect, communicate, and collaborate. An interesting event to attend.

On Clickz.com: https://www.clickz.com/retailers-expand-your-identity-strategy-to-include-marketing/263678/

Retailers, expand your identity strategy to include marketing. ADARA’s Edward Cannon shows how identity can improve personalization, testing and brand safety across marketing channels. As retail brands work to create a future-proof identity strategy, many are moving from generic third party data behavioral targeting to more granular identity targeting. The benefit of identity is that brands can individualize ad targeting. Rather than messaging to a large segment based on assumptive data, identity allows for personalization.