I am regularly asked to summarize my many posts. I thought it would be a good idea to publish on this blog, every Monday, some of the most relevant articles that I have already shared with you on my social networks.
Today I will share some of the most relevant articles about digital transformation and what kind of projects or companies could benefit from such activity. I will also comment on the articles.
On Straitstimes.com: https://www.straitstimes.com/business/invest/digital-transformation-is-investment-growth-driver
Digital transformation is an investment growth driver. Digital transformation is happening at all levels, beyond tech and in all sectors. Opportunities are great and all activities can benefit from it. Have a look at what this means for fund managers and market experts.
On knowledge @ Wharton: https://knowledge.wharton.upenn.edu/article/fedex-digital-transformation/
Learn how to balance culture and technology in digital transformation. Indeed such activity is not only about tools and technology it is also about a change in the way people think and work. Very interesting conversation reported in this article.
Digital transformation is a tough process. It needs to take time as you will need to think through various angles about the activity. Here you will learn how to implement a risk management strategy using third party. This is a very valuable experience sharing.
Digital transformation is about value creation and not only cost reduction, If you decide to embark on your transformation with the only goal to reduce cost you will fail. Digital transformation is about optimizing existing resources, transforming others and ensuring company’s activities are all working together.
This is a good article about how Brazilian companies face number of challenges (like everywhere else). Recruiting key employees is the most challenging task of all. As they struggle to find talent, they need to reinvent themselves and train well their staff. Have a read to understand what they do.
More and more in today’s transformed companies you see that CMOs are being fired and not replaced. Have a read to understand why the CMOs skills need to change to ensure total optimization of their departments. Marketing and communication need to be changed for the best.
Intelligent content has the capability to meet the needs of consumers better, both internal and external, since it is readable and usable by both humans and machines. In this article you will read how a good digital transformation program needs to incorporate different type of content in order to enhance your strategy. This is fascinating as it all makes sense. Let me know what you think.