I am regularly asked to summarize my many posts. I thought it would be a good idea to publish on this blog, every Monday, some of the most relevant articles that I have already shared with you on my social networks.
Today I will share some of the most relevant articles about Marketing and in what form you can find it in today’s life. I will also comment on the articles.
Most importantly… Happy New Year to all!!!!!
Partner marketing is on the rise. This mode of marketing isn’t new, but its revival and the ascent of open-source software seem to be closely linked. Because open-source software is all about embracing the aspirations of a greater community, it lends itself particularly well to cooperative marketing with an assist from multiple vendors, operators and service providers.
With the right strategy, it’s possible to substantially increase your company’s revenue. When I think of business-to-business (B2B) lead generation strategies that give the biggest bang for their buck, I have to focus on two words: capture and convert. One is just as important as the other.
Very interesting article that will allow you to stay on top of the game. As the world of marketing is in constant flux, something you understand today may be obsolete next week. This fast pace of change has implications for the working professional, who needs to be aware of new trends as they arise. Most people don’t have the time to actually go back to school to brush up on the past decade of marketing. Yet marketers in the field manage to stay ahead of the curve through ingenious means. These unique and practical methods keep them informed about their area.
A lot of money been raised in Taiwan for AI based marketing solution.
Artificial intelligence continues to be the theme of the moment in enterprise software, and today a company out of Asia that has built a suite of AI-powered marketing and ad tools is announcing a round of funding. Appier, a Taipei-based startup that provides an artificial intelligence engine to brands and retailers to help improve customer engagement, predict purchasing and improve conversions on their sites, has picked up $80 million.
A great conference to attend. For years, pharma and healthcare had an uneasy relationship with technology. The industry wanted to avail itself of the efficiencies and user-friendliness that came with new technology, yet were hesitant to push boundaries amid a restrictive regulatory environment. That thinking has changed — and the industry has changed with it. Transform, MM&M’s spring conference, is the singular event for marketers fully invested in the health/tech convergence that has seized the healthcare world’s imagination (and a lion’s share of investment).
As businesses, especially small and mid-sized companies, consider jumping on the increasingly expensive influencer marketing bandwagon, risks abound and wise companies will make sure they are well-positioned to take advantage of what influencers offer.
Here are some of the top marketing mistakes that practically guarantee failure. Or, in other words, here’s what not to do.