I am regularly asked to summarize my many posts. I thought it would be a good idea to publish on this blog, every Monday, some of the most relevant articles that I have already shared with you on my social networks.
Today I will share some of the most relevant articles about Marketing and in what form you can find it in today’s life. I will also comment on the articles.
Disney plus is a new streaming service from Disney. Streaming is new to Disney but the giant American firm is no stranger to marketing. The campaign they have put behind the launch is unprecedented. Have a read this is very impressive.
On Searchenginejournal.com: https://www.searchenginejournal.com/holiday-marketing/holiday-social-media-campaign-ideas/#close
Social media is more competitive and noisy than ever, but the holidays offer a perfect opportunity to cut through the noise and gain an advantage over your competitors. Another disruptive view….
The Balancing Act Between Addressable And People-Based Marketing.
Addressability in marketing and advertising is a brilliant thing and rightfully gaining traction. Improvements and innovation in technology and identity resolution are paving the way for more relevant media and one-to-one tactics. But, in a way, it can be too much of a good thing. Great article by a great marketeer (client development officer).
On business2community.com: https://www.business2community.com/marketing/how-to-run-effective-marketing-campaigns-a-step-by-step-guide-02252342
This is the basics for any marketing project. It can definitely help small companies to position their product and their brand. I like going back to basics and understand what is really important in business.
Tips for success in combining the power of email and social media marketing. Great tips, challenge them, use them and be successful…
Australians over the age of 50 are being largely ignored by brands despite having the highest levels of wealth and disposable income and outspending millennials in most categories according to new research.
Have a read how brands can overcome this.
On the Hindu.com:
Another very disruptive and unusual way to look at blockchain. Of course it can be used in many other industries but I thought the tea industry was one we do not see everyday. Have a read how the Tea Board of India is keen to harness latest technologies such as blockchain to help end-consumers track the supply chain of tea of Indian origin, by digitising Indian tea marketing channels.