I am regularly asked to summarize my many posts. I thought it would be a good idea to publish on this blog, every Monday, some of the most relevant articles that I have already shared with you on my social networks.
Today I will share some of the most relevant articles about Marketing and in what form you can find it in today’s life. I will also comment on the articles.
A great article about a CMO’s experience in the healthcare market. He states that there are a number of reasons a brand or service provider may need to reintroduce themselves to the market. For the behavioral healthcare industry, a few common reasons are: Staffing changes, program description shifts, adding or changing services offered.
When reintroducing a brand to a market the articles focuses on four basic areas. This is good to understand as it makes marketing more efficient.
This article is one of the most powerful I have had to read in a long time. I will just copy their conclusion which is very clear and makes perfect sense in today’s world: ” We’re experiencing a rapid transformation in all aspects of our lives: how we communicate, how we eat, how we date and what we truly value. The concept of “less is more” has never been so pertinent. People crave authentic experiences that stimulate real connections and emotions. Let’s look up and recognize the power that we as marketers have to create a positive shift. Let’s dedicate our time and talents to reducing suffering, unleashing creativity and giving each other a million reasons to smile. ” Let’s think about it as marketing professionals…
Facebook is appealing to the shoppers in the US. They need to reach many shoppers on social media and these new tools will make it much easier.
Are you interested in building a trendy and efficient marketing team? In this digital world we live in, changing mindsets is essential. Have a read on how this seasoned CMO think you can make it happen.
Great article about one key element of digital marketing: customer data ownership and the right to be forgotten. Learn about the lean marketing surveillance framework help marketers simplify their martech stack (a number of different technologies from a number of different companies that’s meant to attract and retain customers in the most efficient way possible) , get ahead of the privacy conversation and strengthen customer relationships through enhanced brand trust . Great marketing focus!
Read this article and learn how to be real and human with customers. Transparency is also one key element. A great read about how to behave with your only priority as a CMO: your customers.
As usual with Gartner, a great survey that explains in detail about the three top brand challenges a global brand faces. An interesting read to finish this disruptive week blog post.