I am regularly asked to summarize my many posts. I thought it would be a good idea to publish on this blog, every Monday, some of the most relevant articles that I have already shared with you on my social networks.
Today I will share some of the most relevant articles about Marketing and in how this has evolved in today’s life. I will also comment on the articles.
How to stop vanity marketing from killing your startup. A very important point on marketing. What kind of marketing does a start up need? Does it need marketing at all? Are we talking about positioning, branding, communication? Have a read and see by yourself if you need as much….
A great case study on Morrisons using digital marketing. You will be able to understand why they decided to transform their marketing, how and what worked. A great article about the essence of marketing.
The new GDPR regulation has now been enforced. If you are working on marketing, this is essential that you make yourself aware of these requirements. Data based marketing is based on very personalized information and therefore requires a good understanding of the regulation.
Influence marketing is a concept that started with the digital marketing rise. I think Forbes here has very well explained the 5 ways you can be successful at it. I can also recommend for you to have a look at this video in French explaining about influence marketing:
The 3 main points in experiential marketing are very well explained in this blog. How to deal with millennials, personalization, technology and sensory experience and stayable experiences. I have enjoyed learning different angles of this concept. A very good article for CEOs and C level execs.
An article about customer centricity. I do not agree with the title explaining that retention is the next frontier… it has been for a while already. Did you know that a 5 percent improvement in customer retention rates can result in a 25 to 95 percent increase in profits? This is real and if it is not on your roadmap, think about it.
Today’s travel marketers are investing heavily at both ends of the marketing funnel: up top to drive awareness via channels like display media, TV and out-of-home advertising and down below to close the deal through channels like branded paid search and affiliate deals. However, the mid funnel (influence and intents) is neglected and needs to find its very important way to ensure an optimized marketing strategy.