According to Wikipedia, Digital transformation is the change associated with the application of digital technology in all aspects of human society. Digital transformation may be thought of as the […]
read moreB2B Consultant Sellers Reign In The 21st Century
Forrester came out with a great new report. What is their vision of the B2B sellers of the 21st century. They interviewed me as they […]
read moreThe evolution of marketing from mass to personalized
According to Wikipedia, the practice of marketing has been known for millennia but the term “marketing” used to describe commercial activities buying and selling products […]
read moreThe evolution and convergence of data and the use of gamification to get great data quality
When I first started to work in marketing back in the 90s, data was already seen as gold. We could use data to know better […]
read more